Another twitter "thanks to" for this one.
Illustrator James Jarvis and Shynola director Richard Kenworthy have collaborated on a lovely new film for Nike.
The film is Jarvis's first. To get the accurate running action, Kenworthy filmed Jarvis (a very keen runner) on a treadmill, then recreated his movements (it's not motion capture).
Art (and animation is art) is very much a personal thing. Some people will love it, some won't. Now, I found myself looking at the still image for this short wondering whether I could actually be bothered to watch it. I've always found (and this is my personal thing) this sort of animation style a bit dull and tedious. But I'm really glad I clicked play. If this isn't mocap (as I'm lead to believe) then it is delightfully observed. The music and the break up in pace (like opening the gate) make the whole film flow wonderfully, and at times I forgot I was watching animation.
Thanks Muttpop.
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